If you’re looking into corporate video production in Singapore, explainer videos are a great starting point. They help showcase your products, services, or ideas in a clear and compelling way, making them an essential part of modern marketing strategies. Whether you’re aiming to boost engagement, improve brand awareness, or increase sales, an explainer video can make a real difference.
This guide will walk you through what explainer videos are, why they matter, and how you can create one to enhance your business.
What Is an Explainer Video?
An explainer video is a short video (usually 30 seconds to 2 minutes) that explains a product, service, or idea in a fun and simple way. These videos use visuals, storytelling, and voiceovers to get the message across quickly and clearly.
Businesses love explainer videos because they make things easy to understand. Whether you run a tech startup, an online store, or a service-based company, an explainer video can help you connect with your audience and grow your business.
Why Businesses Should Use Explainer Videos
1. Grab Attention Quickly
With so much content online, businesses need to stand out fast. Explainer videos help grab attention with eye-catching visuals and engaging storytelling, making sure potential customers don’t scroll past.
2. Make Things Easier to Understand
Some products or services can be tricky to explain. A well-made explainer video simplifies complicated ideas, helping customers see the value of what you offer.
3. Boost Your Marketing Efforts
Explainer videos work well across different platforms—social media, websites, email campaigns, and even ads. They’re highly shareable, which means more people get to know about your business.
4. Increase Conversions
Studies show that websites with explainer videos tend to get more sign-ups and sales. When people see a clear explanation of how your product or service can help them, they’re more likely to take action.
5. Build Trust and Credibility
A high-quality explainer video makes your business look professional and trustworthy. It also helps customers feel more connected to your brand.
6. Improve SEO Rankings
Videos keep visitors on your website longer, which can improve your search engine rankings. Search engines prioritize websites with engaging content, and videos are a great way to enhance your online presence.
7. Enhance Customer Engagement
Explainer videos are not just informative; they are entertaining and engaging. They encourage viewers to stay on your page, interact with your content, and share it with others.
Types of Explainer Videos
1. Animated Explainer Videos
These videos use animation to bring ideas to life, making them great for explaining complex topics.
Best for: Tech startups, finance, education
2. Live-Action Explainer Videos
Featuring real people and real settings, these videos add a personal touch and help businesses connect emotionally with viewers.
Best for: Service-based businesses, healthcare, corporate brands
3. Motion Graphics Videos
These are a mix of graphics and animation, perfect for making data-heavy content look interesting and engaging.
Best for: SaaS companies, fintech, corporate presentations
4. Screencast Explainer Videos
These videos record a computer screen with voiceover narration—perfect for software demos and online tutorials.
Best for: Software companies, e-learning, tech support
5. Whiteboard Animation Videos
These videos use hand-drawn illustrations on a whiteboard to explain ideas in a simple and clear way.
Best for: Educational content, training videos, step-by-step guides
How to Create an Effective Explainer Video
1. Set Your Goals
What do you want your video to achieve? Is it increasing your sales, explaining a product, or growing brand awareness? Having a clear goal will guide your video.
2. Know Your Audience
Think about who will watch your video. What problems do they have? How can your product or service help them? This will help you create a video that truly speaks to them.
3. Write a Simple and Engaging Script
A great explainer video has a clear and easy-to-follow script. Here’s a basic structure:
- Introduce the problem
- Show how your product/service is the solution
- Explain how it works
- End with a strong call to action
4. Pick the Right Style
Choose a video style that matches your brand. If you want a fun and playful tone, go for animation. If you want a more professional feel, motion graphics or live-action might be better.
5. Ensure High-Quality Visuals and Animation
Your video should look polished and professional. If needed, work with a video production team to get the best quality possible.
6. Use a Friendly, Clear Voiceover
A good voiceover makes your video more engaging. Pick a voice that fits your brand—casual and friendly for a relaxed vibe, or clear and authoritative for a professional tone.
7. Keep It Short and Interesting
The best explainer videos are between 60 and 90 seconds. Get to the point quickly and keep viewers engaged.
8. Add Background Music and Sound Effects
Music and sound effects make videos more engaging. Just make sure they don’t overpower the narration.
9. Optimize for Different Platforms
Make sure your video looks good on different platforms like social media, websites, and YouTube. You might need to create different versions for each platform.
10. Include a Clear Call to Action (CTA)
Tell viewers exactly what to do next—whether it’s visiting your website, signing up, or making a purchase.
11. Test and Improve Your Video
Once your video is live, track its performance. Use analytics to see how viewers engage with it and make improvements if needed.
Where to Use Explainer Videos
- On Your Website: Add an explainer video to your homepage or product pages to boost engagement.
- On Social Media: Share short clips on Facebook, Instagram, LinkedIn, and TikTok.
- In YouTube Ads: Run targeted video ads to reach potential customers.
- In Email Campaigns: Increase engagement by adding an explainer video to your emails.
- During Sales Presentations: Use videos in meetings to make complex ideas easier to understand.
- On Landing Pages: Improve conversions by featuring a video on dedicated landing pages.
- At Events and Trade Shows: Use explainer videos at booths or presentations to quickly engage attendees.
Conclusion
Explainer videos are more than just a marketing trend—they’re a powerful tool that can help your business communicate, engage, and convert customers. With the right strategy, they can make a significant impact on your brand’s growth. So, start planning your video today and see the difference it can make for your business!
